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William Castle is one of the most memorable horror movie directors of all time. Not necessarily for the quality of the movies he made, although he did manage to produce one of the all time great satanic shockers in Rosemary's Baby. What made Castle special in the world of horror cinema was his knack for employing gimmicks that got people talking about his movies, which translated in to ticket sales and profits.
Find out more about William Castle and his marketing genius at Have They Stopped Screaming?
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